Blog

Are you using hashtags to their full potential?

Love them or hate them, but if you’re an active Twitter, Tumblr or Instagram user, you can’t escape the infamous hashtags.   They’ve become so much of a culture phenomenon that even Facebook adopted this approach in 2013, although Twitter was the first social media...

Five Reasons Why A Bad Media List Is A PR Hazard

Correctly pitching to your contacts is the crux of any PR strategy meaning a good media list is imperative. You may have an excellent piece of content and be confident pitching to different outlets, but a bad media list will mean you won’t see the most effective...

Summer PR campaigns worth shouting about

What a summer it has been so far – we have had what has felt like a never-ending heatwave, England doing well in the World Cup and a shedload of fantastic PR campaigns. There have been some great examples of creative and well thought out strategies which have really...

Top 5 MailChimp mistakes to EASILY avoid

According to recent reports, a staggering 3.7 billion people worldwide use email. That may come as a surprise, but if you think about it, you need to have an email address to do most interactive things online - from signing up to purchasing a product or service. With...

What makes a successful media pitch?

Pitching to the media is not an easy task and there is no guaranteed ways to achieve coverage. While you might think your company’s latest news has great potential for coverage you may find journalists feel otherwise. There are some very simple things you can do to...

Top 5 components of an effective news release

With bursting inboxes and massive time constraints, getting a journalist’s attention for your news release can be more than a little difficult. Even if you think your press release is a good fit for a certain publication you may still be left scratching your head...

The 4 key differences between PR & Marketing

As leading PR and Marketing professionals, our clients often ask us what the main differences are between each sector - and, more importantly - what will yield the best results. Both prove effective for increasing brand awareness and, in truth, you can’t market...

Is your mailing list GDPR friendly?

Friday 25th May is an important date, and if you run a business that handles personal data, you might want to circle it on your calendar if you haven't done so already. The new General Data Protection Regulations (GDPR) will come into force in less than one month, but...