Blog
My highlights whilst interning at Make More Noise
As my internship at Make More Noise comes to an end and I prepare to return to Bournemouth University for my final year, I reflect upon what a truly amazing summer it has been. Not only have I been lucky enough to work with an array of interesting clients, stretching...
Why your brand could be losing followers on social media
Social media plays a crucial role in many businesses’ marketing strategies. Not only can it increase a brand’s exposure to new potential clients, it offers a powerful platform for connecting with existing prospects and building valuable, lasting relationships. Whilst...
Navigating crises with humour: should a PR blunder be a laughing matter?
When executed well, a humorous response to a PR crisis can go a long way in mitigating the situation whilst creating a lasting, positive impact on a company’s internal and external stakeholders. It can humanise a brand and make it appear more relatable. In fact,...
Working remotely: my first week interning at Make More Noise
Wow! My first week interning remotely for Make More Noise has flown by. Although working from home was not what I expected when I applied in March, the team have made me feel extremely welcome with online meetings via zoom, encouraging emails and not to mention the...
Burger King becomes the king of consumer PR with ‘its social distancing crowns’
Burger King in Germany has released the most effective social distancing tactic yet by giving away DIY social distancing crowns to diners to help them keep a safe distance from each other. The three metre crowns, featuring the Burger King logo, are distributed folded...
BrewDog: a first-class lesson in how to do consumer PR during a pandemic
The COVID-19 pandemic has had a colossal effect on businesses around the world. Many have had to alter the way they operate and put plans on hold, and some have even ceased trading completely. In order for businesses to emerge from such turbulent times intact, they...
The COVID-19 pandemic is a reminder that clear communication is key
It is undeniable that the COVID-19 pandemic has rapidly changed the way we all communicate, both in business and our everyday lives. With the virus forcing us to stay apart, communication has become more important than ever to keep in touch with colleagues, friends,...
Working from home – what annoying things from office life am I now missing?
Working for a busy PR agency , Make More Noise, in the centre of Birmingham, day to day life is hectic, varied and sometimes stressful and yes, we can certainly annoy each other. But we are all there for the same cause and as such, support and encourage each other,...
Lush joins the fight against coronavirus by offering free in-store hand washes
With the number of coronavirus cases continuing to rise, natural cosmetics chain Lush is inviting passers-by into its shops to wash their hands for free to help prevent the spread of the illness. The company has put posters up in its shop windows for the ‘public...
Crisis management in action: Yorkshire Tea’s surprising response to backlash over Chancellor tweet
Yorkshire Tea faced major backlash on Twitter this week, after the Chancellor Rishi Sunak posed with a bag of the company’s teabags for a tweet, leading users to assume it was endorsed by the brand. The Chancellor shared a photo of himself posing next to a large bag...