Make More Noise Graphic Designer, Melissa Stone, explains why good imagery is vital for building a brand….
Here at Make More Noise, we recognise that Graphic Design is more than just appearances -establishing a recognisable brand identity is vital for competiting in today’s crowded market place.
Outsourcing the creative control could be an integral step to help establish a strong visual presence, whilst freeing up your time to focus on other aspects of your business. To help you decide, we’ve put together our reasons why you should invest in a strong, visual brand identity, and why its so important to your business:
First Impressions
You have 50 milliseconds to make a great impression with your audience, and your brand visuals are the first thing your customer sees. It doesn’t matter how great your product or service is, with poor design, it’s unlikely anyone will spend longer than 30 seconds on your website or social media channels. Having a top visual presence can guarantee an instant connection with your audience, and earns your business the credibility it deserves!
Think for the long-term
We understand that for a small business, the cost effectiveness of using a Graphic Design service may seem daunting. But long term, it can help build a professional reputation and mirror your company’s ethos and values. Lacklustre designs can be equally, if not more expensive, to rectify and can cast an unfavourable image of your business.
Using a reputable Graphic Design service can take a load off your to-do list and save costs in the foreseeable future!
Consistency
The benefits of Graphic Design goes beyond a simple logo or website. With a strong visual presence, your brand can gain high visibility and can communicate through all different elements of your business, from business cards, brochures, adverts right through to social media and video content. Condistency is key, ensuring your customers have the same experience visiting a website, as they do reading its brochure.
Marketing Advantage
Graphic Design integrates into the wider marketing mix, and can even go as far as creating your staff ID cards and turning those most-disliked profile pics into a work of art! For marketing campaigns, high-quality graphics have proven time and time again to be one of the most important factors to success – be it print or digital.
The use of good Graphic Design can improve many aspects of your business. If you’re interested in knowing more about our dedicated Graphic Design service, please get in touch today at hello@makemorenoise.co.uk or call the office directly on 01684 560 999.
