"Launching a disruptive IT advisory specialist to market"

CloudStratex is a disruptive IT advisory specialist that is committed to helping Enterprise organisations leverage next-generation IT services.

An outcome-focused firm, CloudStratex is dedicated to the implementation of technologies and practices that enable Enterprise organisations to achieve operational efficiency, integration, and resilience through its own incubation and knowledge transfer techniques.

The Brief

CoudStratex appointed Make More Noise in August 2019 to create an impactful launch strategy, including a dedicated launch event to be hosted in November 2019.

The Strategy

Make More Noise created an impactful launch strategy which comprised of media relations, interview opportunities and a dedicated launch event. From here, we focused on building awareness of the brand within the IT industry and wider business sectors, while highlighting the brand’s USPs through impactful and engaging thought leadership activity.

As part of this strategy, we also focused on and raised awareness of the firm’s dedication to supporting and developing ‘young bright stars of the future’ through its talent academy.

The Outcome

We secured consistent coverage across tech, IT industry, business and national press, successfully positioning CloudStratex as a ‘new breed’ of IT consultancy, while highlighting its knowledge, insight and expertise through insightful thought leadership content. This included co-ordinating a trip to 10 Downing Street to advocate for a fundamental review on major IT projects in the public sector.

Prior to being acquired, the growth and success of CloudStratex has been recognised by a number of award wins, including the Sunday Times 100, LDC Top 50 Most Ambitious Business Leaders and Scale-Up Entrepreneur of the Year.

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