The Wood Norton
The Wood Norton is a beautifully crafted hotel located in Evesham, Worcestershire. Built by exiled French Royalty, the Duc D’Orleans, in 1897, the estate was bought by the BBC in 1939 to relocate its operations away from London during the Second World War.
Following a multi-million-pound renovation project, The Wood Norton is now one of Worcestershire’s leading boutique hotels, accommodating leisure, wedding and corporate guests from across the UK.
The Brief
The Wood Norton appointed Make More Noise to drive increased awareness of the hotel on a regional and national scale, whilst helping to drive footfall and increased revenue across rooms, food and beverage, weddings and meetings & events.
Make More Noise developed an overarching PR and Marketing strategy, which divided into four individual campaigns to focus on each target area.
The Strategy
Make More Noise developed an overarching PR and Marketing strategy, which divided into four individual campaigns to focus on each target growth area.
From securing a drip-feed of reviews and features from national Journalists, travel bloggers and influencers, to creating targeted wedding campaigns that have and continue to deliver an excellent ROI, Make More Noise have focused on delivering results each and every month since taking over the management of the account four years ago.
The Outcome
The Wood Norton is now positioned as a leading boutique hotel and one of Worcestershire’s most popular wedding and events venues.
Make More Noise worked with The Wood Norton for over 6 years, until the PR & Social Media activity was bought in-house.