DFDS Logistics

DFDS is an international shipping and logistics company, employing more than 4,200 colleagues across the UK and Ireland.

With an extensive network across Europe the business offers integrated logistics solutions for different industry sectors, including automotive, special cargo, metals, forest products and cold chain.

The Brief

DFDS has achieved impressive growth in recent years, underpinned by a comprehensive and impactful business strategy spanning operations, customer and employee engagement, sustainability and more.

To mark this growth and success DFDS was keen to enter several industry awards. Having previously entered awards with limited success, DFDS appointed Make More Noise in 2024 to utilise the team’s expertise and experience in compiling winning entries.

The Strategy

On commencing work with Make More Noise, DFDS asked the team to enter four industry awards for its UK cold chain activities to showcase the impressive growth and results this part of the business had achieved.

Focusing on highlighting DFDS’ commitment to operational excellence and overarching growth, together with its unrivalled dedication to exemplary customer service, Make More Noise worked closely with the DFDS team to compile detailed award entries to showcase the business’ strengths.

DFDS was shortlisted for all awards entered and won seven overall, including the Business Excellence Award and Operational Excellence Award at the Motor Transport Awards, and the Logistics Leader of the Year and Road Transport Operator of the Year at the Logistics UK Awards.

The Outcome

Thanks to this success DFDS is continuing to work with Make More Noise in 2025, where activity has now progressed to cover all aspects of the DFDS UK logistics network.

Building on 2024’s winning streak, DFDS has already been shortlisted in four categories and has won three awards at the Cold Chain Refrigeration Awards, including Refrigerated Transport Operator of the Year and Business Climate Initiative.

“Make More Noise has played a central role in helping DFDS raise its profile, both in the industry and with clients, by helping to compile submissions to multiple, prestigious events, many of which have been award winning. The submissions are always well presented and, importantly, always meet the brief, supported by the relevant data and we really appreciate the guidance provided by the experienced team at Make More Noise.”

Matt O’Dell Managing Director, DFDS

Other Successful Case Studies

Explore the real-world impact we’ve achieved for diverse clients across sectors. Our case studies showcase the exceptional outcomes we deliver. From boosting brand visibility to enhancing reputations, each project demonstrates our ability to achieve measurable success. See how Make More Noise’s strategic campaigns have made lasting differences for our clients.

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