In 2018, it is vital that your business has some sort of presence on social media.

But that doesn’t mean that you should go out and create a profile on every current social media platform out there. It is important to understand which channel is right for you, which will benefit the product or service you offer, and which will best suit the type of content you plan on producing.

By far the biggest platform out there with over 2 billion active users, Facebook is a great way of humanizing your business and getting in front of your clients and customers.

A fantastic tool for search engine optimisation (SEO) and targeted advertising, Facebook allows you to target demographics based on age, gender and interests through boosted posts and standard ads. However, due to its open nature, Facebook provides a public platform for unhappy customers to leave negative feedback and if not handled correctly this will reflect very poorly on your business.

Twitter is perfect platform for you if your business is all about the moment. Your business should be on Twitter if part of your strategy is to be relevant with current events and breaking news within your sector. Both B2B and B2C businesses will also be able to benefit from the ability to converse with customers and fellow businesses with ease. The content that you produce for your account needs to be easily digestible with images and videos working especially well. If you possess the ability to regularly create snappy text-based content and the tools to create high quality photos and videos, you will have a great chance to be successful on Twitter.

Over fifty percent of 18-29-year olds use Instagram and if your target market falls into that category, you should consider a strategy for Instagram immediately. Instagram is all about the way things look, so understanding how to get the best out of your photos and videos is vital if you want to use this platform to its potential. Photo ads, video ads and story ads are a fantastic way of promoting your product or service to a targeted audience, but you may also wish to go down the influencer route and promote your businesses through a reputable name in the industry.

LinkedIn is the place to be for B2B marketing. Creating a company page on LinkedIn for your business is a simple way to boost your SEO and get noticed by other businesses that may wish to collaborate. You must remember though that LinkedIn is a professional tool and the content you produce may need to be different to that you post on Facebook, Twitter and Instagram. However, there is still plenty of room for creativity in your posts.

The trick to choosing the right social media platform for your business is all about confirming the goals you want to achieve through social media marketing. You must think carefully on which platform will best build brand awareness, generate more website traffic and engage your target audience.

If you think your PR and social media could do with that little extra assistance, why not see what Make More Noise can do for you? Contact us at or call 0121 306 0996 to arrange an initial meeting today.