PR Agency v In House

PR Agency v In House

If your business is looking to raise its profile and implement a PR function, one key decision will be whether to go down the route of employing an in-house team or outsourcing the work to a PR agency. There are obvious benefits to each, but it is all about finding...
Five Reasons Why A Bad Media List Is A PR Hazard

Five Reasons Why A Bad Media List Is A PR Hazard

Correctly pitching to your contacts is the crux of any PR strategy meaning a good media list is imperative. You may have an excellent piece of content and be confident pitching to different outlets, but a bad media list will mean you won’t see the most effective...