In today’s digital world, a negative tweet, post or story can spread like wildfire and that’s why PR and crisis management go hand in hand. The chances are, even the most virtuous businesses will at some stage be faced with a reputational setback.
Those that have access to experts who can adapt fast and ensure any damaging content towards them is managed as swiftly as possible will be most likely to emerge unscathed.
Over the years, social media has grown to become an untameable beast and, whilst a cleverly spun story in the press used to be enough to protect a brand or individual’s integrity, today, a single instance of gross negligence is enough to tarnish a company or CEO’s name in minutes.
To make sure this isn’t you or your business, you need an immediate short-term plan to address the problem at hand and a long-term strategy to rebuild your profile. Working with our team of knowledgeable experts you can rest assured we will fight your corner and mitigate any damage that’s already been done, whilst ensuring you don’t find yourself in the firing line again.
Of course, prevention is better than cure, so when onboarding with your business we will work with your team to identify any potential for reputational damage so we can make sure you’re crisis ready. Not only that, our skilled team can provide your key spokes people with expert media training to ensure they know what to do if faced with difficult questions from the media. We’ll make sure you have all the answers, so you can rest easy.