Media relations is pointless if you don’t have engaging content to share and, as a creative PR agency, creating original material that informs, entertains and engages is at our very core. From press releases to thought leadership articles and white papers, we can identify the best way to deliver your message.
Despite what you may have heard, the humble press release is not dead – it still has a place in today’s high-tech press world. That’s why we only hire the best writers who know how to use a press release to bring your story to life. Great for sharing timely, relevant news such as an event, product release or new appointment, journalists still rely on press releases for news stories just as much as they once did when faxing a story was still a thing. Tailored for the digital world, our press releases are tagged with key SEO terms to ensure search engines find, match, index and rank your content favourably.
Expert voice articles
Expert voice articles, also known as ‘thought leadership’, are one of the most proven and effective tactics for elevating your reputation and enhancing your brand. When executed well, they will establish your key spokespeople as experts in your industry and sources of worthy ideas. They provide an opportunity to differentiate your company from competitors, and are ideal if you want to use PR campaigns to generate sales leads in established and new sectors or to leverage the profile of particular people within your business.
Historically, the government used white papers to pilot new ideas and encourage public debate and contributions before legislation, but in business they are used to show depth of knowledge, win respect and usually present a solution to a problem. A great way of educating your audience or promoting a particular methodology, white papers typically require at least an email address for download, making them great for capturing leads.