The Wood Norton

We had a clear strategy in terms wanting to change how we manage our public relations and social media across the whole company. Part of that strategy was to quickly establish a close working relationship with whoever we chose to become our new partner. We met with several different companies during the tender process and without doubt Make More Noise stood out head and shoulders above all the other agencies we engaged with. It was essential for us that we progressed with someone we could trust, Make More Noise allowed us that element.

At The Wood Norton, we have a set of core values, we fully expect our partners to share these core values. The hotel is very much an asset focused on customer service, like most companies, providing above and beyond customer service is absolutely essential. It was clear from the early stages that Make More Noise share the same values and also our passion for customer care.

The main benefits for our business in partnering with Make More Noise are they provide us with real-time live data while constantly analysing trends and traffic across all social media platforms. They are a modern thinking, highly skilled group of creative individuals. Make More Noise consistently demonstrate clearly and accurate communication with the press and third parties on our behalf, these key points assist us greatly in making intelligent commercial decisions.

We believe it is vitally important to recognise hard work and effort. Hannah and the team at Make More Noise have definitely proven themselves to be loyal, hardworking, honest, proactive and continue to provide our teams with confidence. Make More Noise are a true ambassador for The Wood Norton and I look forward to continuing working closely with them over the coming years”

Steve Sweeney

General Manager, The Wood Norton

ABOUT THE WOOD NORTON

The Wood Norton is a beautifully crafted hotel located in Evesham, Worcestershire. Built by exiled French Royalty, the Duc D’Orleans, in 1897, the estate was bought by the BBC in 1939 to relocate its operations away from London during the Second World War.

Following a multi-million-pound renovation project, The Wood Norton is now one of Worcestershire’s leading boutique hotels, accommodating leisure, wedding and corporate guests from across the UK.

THE BRIEF

The Wood Norton appointed Make More Noise in October 2015 to drive increased awareness of the hotel on a regional and national scale, whilst helping to drive footfall and increased revenue across rooms, food and beverage, weddings and meetings & events.

Make More Noise developed an overarching PR and Marketing strategy, which divided into four individual campaigns to focus on each target area.

THE STRATEGY

Make More Noise developed an overarching PR and Marketing strategy, which divided into four individual campaigns to focus on each target growth area.

From securing a drip-feed of reviews and features from national Journalists, travel bloggers and influencers, to creating targeted wedding campaigns that have and continue to deliver an excellent ROI, Make More Noise have focused on delivering results each and every month since taking over the management of the account four years ago.

 

THE OUTCOME

The Wood Norton is now positioned as a leading boutique hotel and one of Worcestershire’s most popular wedding and events venues.

Make More Noise continue to work with Steve and the team, representing the hotel’s PR and Marketing department some four years later.