Disruptive PR WITH Bill's restaurant

The Brief

Make More Noise was appointed by Bill’s Restaurant to deliver a disruptive PR stunt for its Worcester chain, after experiencing a decrease in footfall.

The Campaign

The Make More Noise team devised ‘Time For Bill’s’: A PR campaign, designed to remind Worcester residents that Bill’s was open for food and drink from Breakfast right through to dinner.

To showcase both the brand and to be in-keeping with this theme, Make More Noise designed and organised the manufacturer of a giant Bill’s alarm clock, to be placed in a key location within Worcester City Centre. The alarm clock chimed at regular intervals throughout the day during both Saturday and Sunday, where shoppers received exclusive Bill’s offer cards to redeem in store.

The offer cards could be used on multiple occasions, ensuring repeat custom.

The Outcome

Bill’s Worcester received a mass increase in footfall from consumers redeeming the offer cards both during the campaign weekend and in the following weeks.

Make More Noise also recruited the help of local social influencers to help promote the campaign, increasing engagement both online and in store. Press coverage was also achieved in local lifestyle media.

Bill’s Head Office have retained the giant clock to repeat the campaign at other locations across the UK. The Make More Noise team were also appointed to deliver its ‘Bill’s Burger Wednesday’ promotions.