Digital PR with Quote Goat

The Brief

Make More Noise were appointed to create a digital PR campaign, which would achieve widespread coverage to aid SEO [Search Engine Optimisation].

The Campaign

Make More Noise created a research piece on Young Drivers’ perception towards the Black Box Scheme, which included drafting and implementing a survey for data capture, data analysis and confirmation of headline stats. From here, we drafted various versions of the same story or press release to appeal to various channels across trade, national and regional media.

 Part of this strategy including recruiting a relevant case study and designing an infographic to showcase the results.

The Outcome

Make More Noise achieved 20 pieces of press coverage, spanning various media channels including multiple with high ‘Domain Authority’ to significantly aid SEO. As a result, the Make More Noise team were retained for a secondary campaign.