Payara

"Payara Services Ltd is a global open-source software provider"

Officially launched in February 2016, Payara Services Ltd is a global open-source software provider that specialises in the development of innovative infrastructure software.

Having developed from an initial project – the Paraya Server – which was introduced as a fully-supported drop-in replacement for GlassFish in 2014, Payara now services clients globally including renowned brands BMW and Rakuten.

The Brief

Payara approached Make More Noise in early 2019 to increase awareness of the business across the West Midlands region, with a clear goal to attract new talent by showcasing the firm as one worth working for.

The Strategy

Make More Noise created a drip-feed of proactive PR stories spanning business milestones, company culture and training and development opportunities. This also incorporated innovative ideas such as charity support and local sponsorship, showcasing Payara in a positive light.

The Outcome

Make More Noise have achieved consistent press coverage across regional, business and tech press, showcasing Payara’s company successes. This has included coverage with BBC Herefordshire & Worcestershire, featuring the firm’s sponsorship for local Kayak athlete, Emma Witherford.

In addition, Payara have started to receive direct enquiries from potential candidates looking to work for the firm, meaning the Make More Noise team have successfully fulfilled the main PR objective.

Working with MMN has been a great experience. It feels like they are an extension of our company
and have managed to take on our culture, ethos and branding, creating work that feels like our own.

They have raised our company profile locally and regionally fulfilling the brief entirely and are always l
ooking for even more new opportunities. Hannah and her team are a pleasure to work with.
Julia Millidge
HR Director, Payara Services
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