"Building brand awareness and driving product sales for a disruptive mobile phone accessories band"

Juice is a manufacturer of mobile phone accessories supplying high quality, innovative, bold and colourful electronic accessories to a tech-savvy mobile generation.

Founded by Jolyon Bennett in August 2012, Juice has become an award-winning market leader in mobile phone accessories, having found a unique way to make power and technology both interesting and engaging with big personality.

The Brief

Make More Noise was initially appointed in 2019 to increase overall brand awareness across the UK with a clear goal to attract new customers, achieve widespread positive product reviews in leading tech publications and to attract new retail interest and potential partnerships.

The Strategy

Make More Noise developed a strategy to position Juice as an innovative brand with personality, quality products and resonating brand purpose within the technology sector through strong and engaging B2C and B2C PR activity comprising of product launches, placement and reviews, together with brand news, interviews and award entries.

Whilst consumer activity focused on driving product sales, the Trade and Retail B2B strategy focused on developing profitable relationships and potential retail partnerships.

The Outcome

Make More Noise have achieved consistent and widespread press coverage for Juice across regional, business and tech media, enabling Juice to consistently introduce a series of quality, vibrant and consumer-focused products to market, ranging from portable power banks, super-fast chargers, speakers and cables.

With a clear focus on brand purpose, Make More Noise continues to work with juice and has successfully positioned it as one of the most innovative and forward-thinking tech accessories brands in the market. As an example, Juice has become the first mobile phone accessories manufacturer to completely remove single-use plastic from its packaging, resulting in a series of engaging media interviews in target publications. Jolyon Bennett has also been profiled across various media channels including podcasts and broadcast, with listeners inspired his incredible story.

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