Caribbean Blinds

"Building brand awareness and establishing a positive reputation for blind and shading manufacturer, Caribbean Blinds"

Caribbean Blinds is a family-run business which specialises in external shading.

The Brief

Caribbean Blinds approached Make More Noise in April 2020 to increase awareness of the brand and to position it as a leading supplier of external blinds, patio awnings and other outdoor shading solutions at the height of the COVID-19 pandemic, as increasing numbers of homeowners invested in their garden and home improvements.

The Strategy

Following the development and implementation of an initial, focused campaign, Make More Noise developed a tailored PR strategy dedicated to increasing awareness of Caribbean Blinds and its high-quality external shading solutions amongst consumers and wider target audiences, comprising of architects, landscapers and hospitality establishments.

This has been coupled with a dedicated thought leadership strategy, which has positioned Managing Director, Stuart Dantzic, as an authoritative business leader with expert knowledge on external shading solutions.

Following the development and implementation of an initial, focused campaign, Make More Noise developed a tailored PR strategy dedicated to increasing awareness of Caribbean Blinds and its high-quality external shading solutions amongst consumers and wider target audiences, comprising of architects, landscapers and hospitality establishments.

This has been coupled with a dedicated thought leadership strategy, which has positioned Managing Director, Stuart Dantzic, as an authoritative business leader with expert knowledge on external shading solutions.

The Outcome

Make More Noise have secured consistent press coverage across regional and national consumer titles, ranging from brand news and developments through to product placement and review opportunities.

In addition, Caribbean Blinds have won a countless number of regional business, national business, industry focused and consumer-led awards, which have helped establish brand authority while driving new business enquiries. Make More Noise continues to work with Caribbean Blinds after three+ years, and is now focused on engaging the hospitality sector while continuing to position the brand as a ‘go to’ supplier for quality shading solutions amongst target consumers.

My company Caribbean Blinds UK Ltd has been working with Make More Noise (MMN) since April 2020. After approaching several agencies, MMN stood out due to their fresh, dynamic approach. They took the time to understand our business and products / services and most importantly demonstrated the best routes to get us noticed.

We have to date had some amazing coverage across both local and national press both online and in print, plus successful award entries. The content they create is highly professional but most impressively all the team who look after our account are passionate about what they do, they take the time to listen and work as our partners (an extension to our marketing team) rather than traditional suppliers. It is a pleasure to work with them.

If you are a forward thinking business who needs to make a name for themselves I would highly recommend.
Stuart Dantzic
Managing Director
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