PR Agency v In House

PR Agency v In House

If your business is looking to raise its profile and implement a PR function, one key decision will be whether to go down the route of employing an in-house team or outsourcing the work to a PR agency. There are obvious benefits to each, but it is all about finding...
Five Reasons Why A Bad Media List Is A PR Hazard

Five Reasons Why A Bad Media List Is A PR Hazard

Correctly pitching to your contacts is the crux of any PR strategy meaning a good media list is imperative. You may have an excellent piece of content and be confident pitching to different outlets, but a bad media list will mean you won’t see the most effective...
Summer PR campaigns worth shouting about

Summer PR campaigns worth shouting about

What a summer it has been so far – we have had what has felt like a never-ending heatwave, England doing well in the World Cup and a shedload of fantastic PR campaigns. There have been some great examples of creative and well thought out strategies which have really...
What makes a successful media pitch?

What makes a successful media pitch?

Pitching to the media is not an easy task and there is no guaranteed ways to achieve coverage. While you might think your company’s latest news has great potential for coverage you may find journalists feel otherwise. There are some very simple things you can do to...
Top 5 components of an effective news release

Top 5 components of an effective news release

With bursting inboxes and massive time constraints, getting a journalist’s attention for your news release can be more than a little difficult. Even if you think your press release is a good fit for a certain publication you may still be left scratching your head...