Blog

How to perfect your web content

With web content representing your digital shop window, it’s now more important than ever to nail your copy.     Getting it perfect, however, can be tricky. There are so many things to consider - from formatting to tone - that it can be a mine-field to navigate.    ...

The UK’s best PR campaigns of 2018

What a year 2018 has been. We saw a royal wedding between Prince Harry and Megan Markle, a World Cup where Gareth Southgate restored our pride in the England national team, and of course plenty of exciting PR campaigns from the UK’s top brands. Here is a list of some...

How to make Instagram work for your brand

Instagram boasts over 700 million total monthly active users and eight million business profile accounts. Because of this ever-growing audience, brands should be focusing on their Instagram strategy now more than ever. For your brand to be successful on this platform,...

PR Agency v In House

If your business is looking to raise its profile and implement a PR function, one key decision will be whether to go down the route of employing an in-house team or outsourcing the work to a PR agency. There are obvious benefits to each, but it is all about finding...

Are you using hashtags to their full potential?

Love them or hate them, but if you’re an active Twitter, Tumblr or Instagram user, you can’t escape the infamous hashtags.   They’ve become so much of a culture phenomenon that even Facebook adopted this approach in 2013, although Twitter was the first social media...

Five Reasons Why A Bad Media List Is A PR Hazard

Correctly pitching to your contacts is the crux of any PR strategy meaning a good media list is imperative. You may have an excellent piece of content and be confident pitching to different outlets, but a bad media list will mean you won’t see the most effective...