My first week interning at Make More Noise has been busy, exciting and at times challenging, and I have already gained a vast amount of knowledge as to what it means to work in the PR industry.
With little experience in PR, I was initially nervous at the prospect of joining such a busy agency, but any apprehensions quickly vanished as I was introduced to the team, shown around the building and briefed on some of the clients I would be working on. The team have been extremely patient in guiding me through the basics and have always been happy to answer any questions.
In just a week I have already learnt a huge amount about what goes into the work of PR, and have completed tasks including compiling media and influencer lists, creating social media content and amending a press release. Here are my key takeaways from my first week as a PR Intern:
Keep your ear to the ground
One of the most important things I have learnt is the importance of keeping up to date with the news agenda and cultural landscape. If you are to be successful in securing coverage, your messaging must be placed in a relevant, up-to-date context – why would a journalist be interested in an angle that was headline news 6 months ago? The same goes for social media content – the online landscape changes so rapidly that it is essential to be aware of current trends in order to engage audiences.
Keeping abreast of industry news for each client’s sector is also paramount to a full understanding of how to achieve PR success, as I have learnt that being aware of competitor activity and any industry developments could make all the difference to a strategy.
Variety is the spice of life
Make More Noise work with a wide variety of clients from different sectors, covering both B2B and B2C. This variety initially felt very intimidating, and whilst it has been challenging to learn about these varying industries in a short space of time, it has also been enormously helpful in strengthening my ability to adapt and think critically about each client’s needs and audience.
Working across sectors I had no previous knowledge of has also given me with the opportunity to expand my horizons to industries I probably would not have come into contact with were it not for this internship – I can’t say I have much of an understanding of bee keeping for example, but now I am learning all about it!
Watch your tone
Tone of voice is something I have paid careful attention to in my first week here at Make More Noise. I have learnt that blog posts, comment pieces, press releases and social media content all have to be tackled differently as they all have different aims and are intended for different audiences.
In addition to this, each client also has a different tone of voice, and this must remain consistent across all of their messaging to ensure their brand identity remains coherent. Noticing these distinctions in voice across clients and written context has given me food for thought in learning to adapt my own writing.
I have thoroughly enjoyed my first week at Make More Noise and I am looking forward to getting stuck in and learning what the coming weeks have in store for me!