Social media is constantly changing, so to make digital marketing work for you it’s important to stay on top of the latest trends, updates and developments. To help you along the way, our very own Junior Account Executive, Emily Branson, has put together some top hints and tips to ensure that you and your business gets the most out of social engagement.


Never underestimate the power content – it will enhance your image and strengthen your brand. Research, however, is essential. Look at your consumers’ accounts to understand their style and habits – what do they share? When do they share? What vocabulary are they using? And what form of social media do they prefer? This information will allow you to create a social media strategy that will reach your target market and successfully increase consumer engagement.

Keep it visual

With so much content out there it is important yours stands out from the crowd! Consider using a coloured font for links and key words, as statistics suggest this will increase your readership by 80%! Use as much visual impact on your posts as you can – 65% of senior marketing executives believe that photos, videos and infographics are essential to brand communication.


It’s time to ‘Make More Noise’ and be heard above your competitors on social media. One of the most effective ways of achieving this is through the power of Facebook advertising. For little financial output Facebook advertising can provide an excellent return on investment increasing web traffic, brand engagement or even product and service sales.

Contact influential bloggers

Recent years have seen a huge rise in influential bloggers and an increasing number of brands aim to seek their approval to gain a loyal customer base. It works just like a celebrity-endorsement as followers trust their recommendations. However, you don’t need to be a large brand name to partner with a blogger, you simply need the motivation to contact one! If your product is relevant, most will be happy to help to promote your business.

Know when to outsource your online marketing

It’s a difficult decision to make, and we appreciate that! However, sometimes as company you need to accept that your time is better spent elsewhere and that you could benefit from valuable expertise. As a business extra time and knowledge can be invaluable, therefore outsourcing is worth consideration!

For more information about outsourcing your PR and Marketing please email or call the office on 01684 560999.